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Business Travelers Portrait

Posted by Kenzie Jones on Sep 30, 2016 9:09:29 PM

The better the travel industry understands the wants and needs of the business traveler today, the more they can implement effective strategies to help them have the most successful trip possible. Business travelers drive the travel industry, and the research conducted by GBTA (Global Business Travel Association) shows that business travelers look to technology providers to help manage their travel and stay productive while on their trip. It's time for travel brands to focus on innovating new ways to satisfy the population that drives this market: road warriors. Before this can be done, it's important for your travel brand to understand these types of consumers.

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Topics: American Travelers, Business Travelers

American Travelers Portrait 2016-2017

Posted by Kenzie Jones on Aug 10, 2016 3:37:44 PM

Source: MMGY Global

According to MMGY Global's "New Insights from the 2016-2017 Portrait of American Travelers" infographic, travel expectations are rising. This newly released study features some powerful shifts in recent travel perceptions. It's important for travel brands to know what changes are arising among their consumers, so keep reading for the latest insights on the 2016-2017 American Traveler.

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Topics: American Travelers, Portrait of American Travelers

Stay In The Loop

In The Loop - Insights for the Travel Industry is the Travel & Adventure Show's new informative B2B-focused blog. Designed by the TAS marketing team, this one-stop resource has been created to give industry marketers the inside scoop on the most effective ways to successfully promote their travel brand. Learn how to increase profitability, improve productivity, reach your target audience, interact with prospective customers and more. Keep an eye out for frequent posts and read up on the latest techniques to increase ROI and maximize visibility for your brand.

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