For travel brands, trade show marketing is a great way to interact with prospective customers, increase profitability, improve productivity, and increase ROI. Why is this? Face-to-face marketing is the number one tool to get your travel brand to the top of it's market. The traveler of today wants to see, hear, and experience what you want them to open their wallets for. Trade show expenses are an investment, and the right travel show will provide ROI more impressive than any other form of marketing. So how should your brand go about budgeting for a trade show? Check out these helpful tips from Marketing Profs.