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Trade Show Trends & Benefits

Posted by Kenzie Jones on Sep 12, 2017 11:03:57 AM

Sources: MarketingProfs & Display Wizard

Trade shows are an important marketing tool for many industries, especially travel. How have trade shows changed over the years as businesses are modernizing? According to MarketingProfs, Display Wizard surveyed 100 regular exhibitors on the pros and cons of this marketing channel. They found that trade shows are still a significant channel for many marketers, with 75% of respondents saying they see a big future for trade show marketing. Keep reading for more survey findings and know what strategies regular exhibitors use to ensure trade show success.

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Topics: Trade Show Benefits, Travel Trade Shows, Trade Show Trends

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In The Loop - Insights for the Travel Industry is the Travel & Adventure Show's new informative B2B-focused blog. Designed by the TAS marketing team, this one-stop resource has been created to give industry marketers the inside scoop on the most effective ways to successfully promote their travel brand. Learn how to increase profitability, improve productivity, reach your target audience, interact with prospective customers and more. Keep an eye out for frequent posts and read up on the latest techniques to increase ROI and maximize visibility for your brand.

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