Face-to-face marketing is the number one tool to get your travel brand to the top of it's market. Sure, social media can be an effective form of marketing, however, the consumer is more engaged when they have the opportunity to see, hear, and experience what you want them to open their wallets for. 

The Travel & Adventure Show Season has come to a combatively successful conclusion for 2016. After producing seven shows in seven cities, we watched over 135,000 travel enthusiasts pass through convention center doors and pack each show floor. Sure, you can have 135,000 followers on twitter, but are each and every single one of them 100% engaged about the brand you're marketing? Probably not. 

The Travel & Adventure Show Series is known for providing successful face-to-face marketing for exhibitors. The proof is in the results. One exhibitor, an international tourism board, initiated a program to track lead conversations with their private sector partners. They compared eight of their Q1 events, and the Travel & Adventure Show rated #1 by far. Why did these events come out on top? Their team explained that the people who stopped at their booths were pre-qualified travel enthusiasts who were eager to learn and looking to buy. By marketing to the right consumers and engaging with them face-to-face, magic happens. 

As the largest, now most important, Travel Show Series in the United States, travel & tourism marketers count on the Travel & Adventure Shows to put them in front of the right audience for top results.

Still think events and face-to-face opportunites aren't worth the investment? Would you rather invest in expansive digital campaigns, social media and extensive mass media branding? Keep reading and learn why those investments are less effective.

All of these mediums have a place in the travel marketing mix, yet they all share one elusive goal: trying to market to the consumers who are in the planning and purchase phase of their next vacation. These mediums share another trait as well: they cannot listen to the customer and customize the information to their specific wants and needs. Where could marketers possibly find an outlet in order to truly engage with the consumer in such a way? A trade show.

Fact: face-to-face marketing is one of the most effective marketing tools available. Fact: If you are a travel brand and are not represented in the Travel & Adventure Shows, you are losing business. After twelve years, over 1.3 million travel fanatics and over $2.1 billion in booking influences, the Travel & Adventure Show Series has become the premier marketing opportunity in the travel industry.

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Travel & Adventure Show

The Nation's #1 Series of Travel Shows

-Place Your Brand in Front of a Live Audience

-Meet Over 140,000 Ready-to-Book Travelers

-Watch Your Business Succeed