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Increase ROI by Investing in a Trade Show

Posted by Kenzie Jones on Aug 4, 2016 2:09:18 PM

Many travel brands often struggle to acquire return on investment (ROI). This could be because they aren’t putting themselves in front of the right audience, engaging in the right markets, or making the right decisions. Increase ROI by investing in a trade show, and all three of those are guaranteed.

The Travel & Adventure Show’s dedicated following of serious travel buyers offers your brand a spectacular face-to-face marketing opportunity to showcase your product to a qualified travel audience. Increase ROI for your travel brand by investing in a trade show that puts you in front of over 113,000 travel enthusiasts who are interested in meeting authentic travel experts, such as yourself.

 

Travel Show Increase ROI 

 ROI Tip #1: Engage in The Right Market

To increase ROI for your brand, it is important to ensure that you are engaging in the right markets. The Travel & Adventure Shows are strategically placed in the country’s top gateway markets with easy access to air travel. This market consists of large populations with disposable income.

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ROI Tip #2: Market to The Right Audience

TAS attendees are qualified, affluent consumers who are in the market to purchase travel. (Over $2 Billion booked and counting). If you’re not marketing to the right audience, it can be difficult to acquire ROI. By investing in a face-to-face marketing tool that consists of only travel fanatics, you can ensure your chances of increasing ROI for your travel brand are anything but slim.

 

ROI Tip #3: Make The Right Decision

These shows offer a professionally managed event. It’s all the TAS team does, 365 days a year. Invest in a show and don’t miss your opportunity to not only increase ROI and maximize visibility for your brand, but also:

* Generate leads and visitors

* Impact your bookings & grow your sales pipeline

* Increase brand awareness

* Build relationships with travel agents

* Introduce new products

* Engage with the press

* Obtain valuable consumer research on your destination or travel product

 

Invest in the shows that invest back into YOU. (Return on Investment!)

The TAS marketing team works to partner with a variety of powerful media outlets in each city, helping to reach the region with your message and reach travel enthusiasts. What does this mean for your travel brand? You get your return on your investment, plus a whole lot more. 

Increase ROI

 As the TAS team plans the 2017 show season, your brand may want to join. If you don’t expect the following:

     1. You will lose bookings

     2. You will lose customers to other travel brands that are exhibiting at the show…AKA your competition

     3. You will lose the opportunity to market your brand to over 135,000 consumers who will identify with your target market.

     4. You will still be viewed by a number of consumers as “just another travel company looking to sell me something.”

The statement above is why so many people in your target market attend the shows. They don’t want “just another travel brand.” They want real. They want legit. They want you. They just don’t know it yet.

 Let them know. Book a show.

Travel Show

 2017 Show Cities:

 Washington, DC

Chicago

Bay Area/Santa Clara

Los Angeles

San Diego

Denver

Philadelphia

Dallas

 

Before they went here:

face-to-face marketing

They came here:

Travel and Adventure Show

Travel & Adventure Show

The Nation's #1 Series of Travel Shows

-Place Your Brand in Front of a Live Audience

-Meet Over 140,000 Ready-to-Book Travelers

-Watch Your Business Succeed 

Become an Exhibitor

 

Topics: Return on Investment, ROI

Stay In The Loop

In The Loop - Insights for the Travel Industry is the Travel & Adventure Show's new informative B2B-focused blog. Designed by the TAS marketing team, this one-stop resource has been created to give industry marketers the inside scoop on the most effective ways to successfully promote their travel brand. Learn how to increase profitability, improve productivity, reach your target audience, interact with prospective customers and more. Keep an eye out for frequent posts and read up on the latest techniques to increase ROI and maximize visibility for your brand.  

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