Source: Skift
For years, cruise lines have been trying to target younger travelers for cruise vacations. In the past, cruises have been perceived as a vacation option for older travelers. Millennials are finally realizing that cruises are relatively affordable, and that a wide variety of entertainment options are included. Step aside Boomers, the Millennials seem to be taking over many cruise vacations.
Millennials Are Most Likely to Enjoy Cruise Vacations
According to the American Society of Travel Agents, millennials are most likely to enjoy cruises than older generations. Surprisingly, younger travelers are also spending more on vacations than baby boomers. In 2016, American travelers averaged 1.94 vacations in 2016, with millennials averaging 2.38 vacations. Boomers took an average of 1.65 vacations, and a third took no vacations.
Millennials Are Willing to Spend More
Millennials are willing to spend more on lodging and tours, but not airfare. To save money, millennials tend to pay less for flights even if that means more connecting flights. In other words, they don't care how they get ther, they just want the experience!
Average Amount of Money Spent on Transportation According to Generation:
Roundtrip Transportation
Millennials: $415
Gen Xers: $394
Boomers: $472
Lodging Per Person Per Night
Millennials: $162
Gen Xers: $170
Boomers: $174
Tours and Activities Per Person Per Vacation
Millennials: $256
Gen Xers: $287
Boomers: $294
Amount of Millennials Who Cruised in the Last 5 Years:
All: 23%
Millennials: 32%
Gen Xers: 20%
Boomers: 18%
Almost a third of millennials have taken a cruise in the last 5 years. Cruise lines are taking notice of the major increase in millennial cruises. Overall, 40% of U.S. travelers between the ages of 25 and 70 have been on a cruise.
Millennials Like Cruises More Than Boomers
Strongly Like Cruising:
All: 55%
Millennials: 61%
Gen Xers: 45%
Boomers: 56%
Somewhat Like Cruising:
All: 29%
Millennials: 29%
Gen Xers: 41%
Boomers: 21%
Overall, more millennials "strongly like" cruising more than other age groups. However, regardless of which generation is more likely to take a cruise, business is booming for cruise lines. Travelers like to cruise! Sell your consumers a cruise vacation or any vacation at the Travel & Adventure Show, where tourism consumers come to book their next vacations.
Source: "Millennials Now Enjoy Cruising More Than Boomers" - Skift
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