Today’s travelers are looking for authentic, life-altering experiences that allow them to immerse themselves in new situations in unfamiliar surroundings. In other words, today’s travelers crave an experience so powerful that they go home with a different view of themselves and the world around them. They want experiential travel. So what does this mean for your travel brand? Step up your game. Give your consumers what they want.
Would you fully feel the sensation of swimming in the ocean if you simply stood at the edge and stared at the blue waters? Would you know how spicy an authentic chili is by watching it sit on your plate? Would you fully experience a foreign culture by snapping pictures through the window of a tour bus or hotel?
Of course, the answer to all of the questions above is no. Why? To fully experience something, one must actively engage in it. You have to jump in the ocean to feel the tickle of the sand in between your toes. You must eat the first bite of chili to feel the burn from the spice on your tongue.
Deliver travel experiences to your consumers focusing on three things: inspiration, personalization, and self-discovery. When connecting with your prospects, ask what they are looking for in their next vacation. Perhaps they want to learn more about the destination they’re visiting. Maybe they want to take a tour that surrounds them with locals and their customs. These travelers are coming to YOU because they’re interested in your product, and most importantly, they trust you.
Each consumer is looking for something different. Therefore, your sales team must have all the information they need to tailor their trip specifically to their needs.
Travel & Adventure Show Attendees Want to Be Inspired
With the motto "Dream It. Plan It. Book It." the key is to inspire our attendees/prospects to find a destination that they wouldn’t normally think about purchasing. People who attend the Travel & Adventure Show shows are highly qualified, affluent travel enthusiasts who are already in the planning stage of their vacation buying process. They want authentic. They want your help. They want your business.
Travel & Adventure Show Attendees Want to Personalize Their Travel
Why do TAS attendees travel? There are a variety of different reasons. It gives them time with loved ones. They want to localize as much as possible. They enjoy the overall experience and, of course, it stirs their curiosity. Travelers can make their experience whatever they want it to be. How does one find out which travelers want to go where and what they want to do when they get there? Through surveys given out at the Travel & Adventure Show!
How Should You Take Advantage?
In your booth setup at the Travel & Adventure Show, use bright and colorful images that attendees haven’t seen before. This will inspire them to step out of their comfort zone and book that once in a lifetime trip! Help the attendee plan their trip by giving them examples of experiences, not just things to do. They want to experience their trip to the fullest by utilizing information they can’t find anywhere else. That’s where your brand comes in.
The Travel & Adventure Show
The Nation's #1 Series of Travel Shows
-Place Your Brand in Front of a Live Audience
-Meet Over 140,000 Ready-to-Book Travelers
-Watch Your Business Succeed
