Source: Travel Pulse

In recent years, the travel agent community has been facing some struggles pertaining to public awareness, however, according to a new ASTA (American Society of Travel Agents) report on 2017 travel trends, travel agents are making a comeback. Why is this? Millennials are becoming more and more interested in seeking the help of a travel agent, and their travel cravings are at an all-time high.

The Millennial:  18-34 years old

This is the most populous generation. There are more Millennials than Generation Xers, Baby Boomers. Millennials love to travel. They love customized, unique experiences

According to the report, 80% of people who’ve used an agent within the past 5 years had a favorable view of them. These findings are based on extensive field research, including focus groups and surveys. A total of 1,500 Americans responded. Interestingly enough, a majority of those respondents were Millennials.

Travelers Who Would Use an Agent to Organize a Tour:

Millennials: 23%

Gen X'ers: 13%

Baby Boomers: 13%

Travelers Who Would Have an Agent Recommend

Activities During Their Travels:

Millennials: 28%

Gen X'ers: 16%

Baby Boomers: 19%

Millennials are also more likely to have their agent choose a destination than any other age group. 

Millennials have become the focus of the travel world, using travel agents more than any other age demographic. Not only are they buying more packages from agents than other groups, they’re also seeking advice from their agents. They want to know where to go, what to do, and how to make the most of their travel experience. Millennials want travel agents.

This particular age demographic isn't messing around with their travels. Taking over the business travel world, a whopping 57% of millennial males took a business trip last year. Attention travel industries: get ready to focus a chunk of your marketing campaigns to the new stars of travel, millennials.

Not only are they dominating the business travel world, they’re also the most likely out of any other group to take a cruise. Millennials love cruises. In fact, 90% of millennials who have taken a cruise said they’re going to take another one.

Putting Millennials aside, travel agents are succeeding in general. Within the past 10 years, 78% of travelers who used an agent had would describe their experience as positive. More than 10 years ago, only 44% of travelers were satisfied with their experiences.

Within the past 10 years 82% of consumers were pleased with their agents efforts to help maximize their travel experiences. Over 10 years ago, this number was only at 62%.

According to the report, travel agents have become more than just helpers used in travel booking. They guide their clients in the right direction for their travel preferences by creating customized experiences. Based on the results of the report, it sure looks like today's travelers are satisfied with their vacations. Way to go, travel agents!

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