Sources: MarketingProfs & Display Wizard
Trade shows are an important marketing tool for many industries, especially travel. How have trade shows changed over the years as businesses are modernizing? According to MarketingProfs, Display Wizard surveyed 100 regular exhibitors on the pros and cons of this marketing channel. They found that trade shows are still a significant channel for many marketers, with 75% of respondents saying they see a big future for trade show marketing. Keep reading for more survey findings and know what strategies regular exhibitors use to ensure trade show success.