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Travel Search: Speed & Relevancy Are Key

Posted by Kenzie Jones on Dec 20, 2016 4:51:31 PM

Sources: Skift Content Studio and Amadeus

According to Skift, the two most important factors for the travel industry in the battle of booking online are speed and relevance. Travel brands are losing sales rapidly because a page simply will not load fast enough for the consumer. Metasearch sites recognize this, and are combining speed, relevance, and content depth in order to change the online booking travel industry. 

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Topics: Travel Search

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In The Loop - Insights for the Travel Industry is the Travel & Adventure Show's new informative B2B-focused blog. Designed by the TAS marketing team, this one-stop resource has been created to give industry marketers the inside scoop on the most effective ways to successfully promote their travel brand. Learn how to increase profitability, improve productivity, reach your target audience, interact with prospective customers and more. Keep an eye out for frequent posts and read up on the latest techniques to increase ROI and maximize visibility for your brand.

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