The better the travel industry understands the wants and needs of the business traveler today, the more they can implement effective strategies to help them have the most successful trip possible. Business travelers drive the travel industry, and the research conducted by GBTA (Global Business Travel Association) shows that business travelers look to technology providers to help manage their travel and stay productive while on their trip. It's time for travel brands to focus on innovating new ways to satisfy the population that drives this market: road warriors. Before this can be done, it's important for your travel brand to understand these types of consumers.
