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China's Millennial Travelers Are Driving the Travel Market

Posted by Kenzie Jones on Oct 28, 2016 6:21:24 PM

Sources: GFK & The Drum

Consisting of more than 400 million people, Chinese millennials make up a rapidly growing force in consumer spending. Because this consumer group is emerging rapidly, it’s important for your travel brand to know what strategies are working best to reach them. How should you do this? Research and know about the habits and preferences of todays Chinese millennial travelers. Take a deeper look:

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Topics: Millennial Travelers, Chinese Millennial Travelers

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In The Loop - Insights for the Travel Industry is the Travel & Adventure Show's new informative B2B-focused blog. Designed by the TAS marketing team, this one-stop resource has been created to give industry marketers the inside scoop on the most effective ways to successfully promote their travel brand. Learn how to increase profitability, improve productivity, reach your target audience, interact with prospective customers and more. Keep an eye out for frequent posts and read up on the latest techniques to increase ROI and maximize visibility for your brand.

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