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The better the travel industry understands the wants and needs of the business traveler today, the more they can implement effective strategies to help them have the most successful trip possible. Business travelers drive the travel industry, and the research conducted by GBTA (Global Business Travel Association) shows that business travelers look to technology providers to help manage their travel and stay productive while on their trip. It's time for travel brands to focus on innovating new ways to satisfy the population that drives this market: road warriors. Before this can be done, it's important for your travel brand to understand these types of consumers.

The Travel & Adventure Show delivers consumers and travel professionals in 8 events across the country. This trade show is the place for travel brands to be, and if you're not a part of it, you're missing out. So why is it worth it for your brand to invest in two days of America's favorite travel brands? How does it continue to pay off all year long? Keep reading to find out and learn why you should be exhibiting at the Travel & Adventure Shows.  

Source: Hipmunk

For the third year in a row, Hipmunk polled U.S. travelers of all ages to find out more about the travel habits and trends of millennials, gen Xers, and baby boomers. The generational gap among travelers is widening due to the different travel habits of millennials. What travel preferences do millennials have that others don't? What do millennials really want? How do millennial travelers compare to other generations? Here are the results according to Hipmunk's survey:  

Source: "What Travel Agents Say Leisure Travelers Want Right Now" - Skift

According to Skift, the difficulty of planning large group vacations and organizing exclusive vacation activities has resulted in leisure travelers seeking more help from travel agents. Some of these agents give us the inside scoop on what leisure travelers have been craving in recent years. Keep reading to find out what travel agents say leisure travelers want right now.

Source: MMGY Global

According to MMGY Global's "New Insights from the 2016-2017 Portrait of American Travelers" infographic, travel expectations are rising. This newly released study features some powerful shifts in recent travel perceptions. It's important for travel brands to know what changes are arising among their consumers, so keep reading for the latest insights on the 2016-2017 American Traveler.

Many travel brands often struggle to acquire return on investment (ROI). This could be because they aren’t putting themselves in front of the right audience, engaging in the right markets, or making the right decisions. Increase ROI by investing in a trade show, and all three of those are guaranteed.

If your travel brand isn't taking advantage of face-to-face marketing by partaking in a travel expo, you are losing business. Step in front of your target audience in real life rather than communicating through a computer screen or telephone. Here are 5 truths about travel trade shows:

Today’s travelers are looking for authentic, life-altering experiences that allow them to immerse themselves in new situations in unfamiliar surroundings. In other words, today’s travelers crave an experience so powerful that they go home with a different view of themselves and the world around them. They want experiential travel. So what does this mean for your travel brand? Step up your game. Give your consumers what they want.

Face-to-face marketing is the number one tool to get your travel brand to the top of it's market. Sure, social media can be an effective form of marketing, however, the consumer is more engaged when they have the opportunity to see, hear, and experience what you want them to open their wallets for.